February 27, 2022 - SoCalCycling.com | TECH & NEW PRODUCTS: CHARGEL: A FIRST-OF-ITS-KIND ATHLETIC GEL DRINK FOR PRE-WORKOUT ENERGY
TECH & NEW PRODUCTS: CHARGEL: A FIRST-OF-ITS-KIND ATHLETIC GEL DRINK FOR PRE-WORKOUT ENERGY
February 27, 2022
A first in the U.S. market, Chargel is in a league of its own. Half snack and half beverage, each pouch offers the satiety of a snack and refreshment of a drink, all in one.
“All athletes want to perform at their best, but not all energy is created equal,” said Teruhiro Kawabe, President of Morinaga America, Inc. “Gel Drinks have exploded in popularity among active individuals in Japan, and we saw a huge opportunity in the United States to introduce this fresh take on energy. We’re thrilled to launch Chargel as the first-of-its-kind Gel Drink in America. While it may be unexpected, we know that once people try it they’ll LOVE it, and make Chargel part of their pre-workout routine!”
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